This course details considerations an organization must make when promoting and selling products and/or services beyond domestic borders. It examines important concepts related to marketing, sales and e-commerce in countries with different laws, political and economic environments, and cultures. International marketing attempts to position an organization's products and services, brand and communications so they meet the needs and preferences of each target country or region. This course will be delivered in a condensed 2 day workshop format followed by a 30-day self-study period to prepare for the online FITT assessment.