The objective of this twelve-hour module is to provide the learner with a knowledge of e-marketing for effective business marketing. The learner will understand the difference between e-marketing and traditional marketing. Participants will be taught how to outline an effective e-marketing strategy and identify key success factors in e-marketing. Leaners will use the Internet to research a domain name and register a web site with a search engine or directory. Participants will research the use of affiliate programs and identify on-line marketing strategies that will increase traffic to a site. In addition, learners will undergo a Self Check Quis, Web-based exercises, and complete quick on-line assignments. The learer is also left with several selected Internet and print resources for their reference after the training has been completed.