MAR 2141 - International Marketing Add to Catalog Portfolio MAR 2141 - International Marketing This course focuses on marketing principles specific to international business settings. An emphasis is placed on the role of the marketing manager in the development of international marketing strategies for a variety of markets in diverse cultural and economic situations. The decision-making process in the areas of foreign market analysis, identifying target markets, product planning, product promotion, and channels of distribution is explored and analyzed. Terms all, Spring, Summer Hours: 3