GEB 1011 - Introduction to Business GEB 1011 - Introduction to Business This is an introduction to business course that covers a wide variety of topics including fundamentals of the business world, ethics and social responsibility, economics, the global economy, entrepreneurship, accounting, finance and banking, leadership and management, operations management, human resource management, organizational behavior, products, and marketing, pricing, and distribution. Parallel: College Transfer (A.A. and A.S)