HSA 3160 - Healthcare Marketing and Public Relations HSA 3160 - Healthcare Marketing and Public Relations 3 hours Lecture, 3 credits Upper-Division College Credit Marketing concepts including market research, segmentation, branding, and advertising are reviewed. The fundamentals of public relations are considered, including defining, writing, and presenting information for healthcare organizations, as well as marketing to the public. The course focuses on processes within the healthcare system from an administrative perspective. Search for Open Classes
Prerequisites: HSA3110