XLI 9024 -- The Art of Persuasion 4 Contact hours (Offered as needed) Persuasion and other political skills are strong predictors of performance ratings of employees, often outstripping both intelligence and personality traits. Research has shown that people with strong social skills command higher fees and salaries than equally talented but less socially adept colleagues. Persuasion is particularly important in times of organizational change and uncertainty. Is your organization going through turmoil after a merger or reorganization? Are you having trouble getting the attention of a critical decision maker? Does the budget process always turn into a war—or a game of hide and seek? The Art of Persuasion will cover the following topics: credibility and Power; developing a persuasive message; motivation and Influencing; and strategies for Influencing others.