With a focus on digital communication and e-commerce, this program prepares students for careers in a rapidly-evolving business landscape. Year One covers Business Fundamentals, followed by hands-on courses in online marketing and sales. Students learn why consumers choose brands, how to close professional sales, and what it takes to be an entrepreneur. Skills include networking, negotiation, product launch simulation, and creating social media marketing plans for real clients. Business courses are recognized by professional organizations including the Canadian Professional Sales Association, Retail Council of Canada, and Canadian Institute of Marketing.