Practice of basic design vocabulary, elements, and principles. Individual elements of design such as line, shape, value, texture, space, size and color will be explored as they relate to electronically generated digital formats and print designs. Emphasis will be given to the principles of design (i.e., balance, emphasis, rhythm and unity) to analyze the effectiveness of printed communications and other related electronic media. Students will create basic designs in contemporary design software including Illustrator, Photoshop and InDesign.
Prerequisites: GRD-110, GRD-101, GRD-102, GRD-103