This course prepares the student with revenue management practices in the hotel industry, which include capacity management, demand and revenue forecasting, discounting, overselling, displacement, rate management. How to apply pricing and length-of-stay tools and how to measure revenue management performance. Management from a focus on occupancy and average room rate to a focus on revenue per available room (RevPAR). This course prepares students to accurately forecast guest arrivals at hotels, examine pricing models in accordance with revenue management principles, and to manage overbooking.
Prerequisites: ACG 2021, ACG 2021L, HFT 2421