Marketing of financial services is a specialized segment of marketing. It is highly competitive, making the process of selling for bankers a highly specialized and challenging endeavor. Changing market conditions, deregulation, the emergence of new competitors from within and external to the banking industry and the rapid integration of new technologies are some of the challenges bankers encounter. It covers the aspects of a consultative selling approach with emphasis on planning, implementing and fostering a long term advisory relationship with clients. The students will learn to become proficient on how to prepare for a successful sales presentation and closing.