The Marketing program at Macomb Community College teaches students how to develop and execute effective marketing plans. Taught by experienced marketers, the program covers target markets, relationship-building, consumer-buying habits, market research, and big data. Graduates with an associate degree can enter the job market as marketing assistants or transfer to a four-year institution. An E-Marketing Certificate option is also available, consisting of six courses (20 credit hours) covering general marketing principles, online advertising, SEO, social media strategies, and web-page creation.