IG2093 — Digital Marketing

3 credits · 3 hours

. The internet is a dynamic marketplace if there ever was one and companies are increasingly shifting marketing efforts to digital technologies. This class will give students a theoretical understanding of the internet marketplace that is necessary to adapt to its many changes, while also equipping students with the skills needed to perform vital daily functions. It is important for students to understand some of these digital strategies and familiarize themselves with some of the technologies underlying them. By the end of the course, students should be able to walk into any company with an online presence and improve its digital marketing performance. _____________________________________________________________________________________ •General Education Core. @Civic Literacy. + #Applies only to A.S. degree and certificate programs. *Minimum grade of “C” required. =Career Certificate course. < Denotes career development courses that are part of the Florida Criminal Justice Standards and Training Advanced Course Series. Students must be affiliated with a criminal justice agency and have approval from the agency head or the academy director prior to enrolling.

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