. This course will examine the conceptual framework of healthcare management with an emphasis on the process, functions, and roles that contribute to successful management. Facilities studied will include hospitals, ambulatory facilities, HMOs, and long-term care facilities. H SA4160, Strategic Planning and Marketing for Healthcare 3 hrs., 3 crs. . An introduction to the basic concepts of planning and evaluation as the fundamental tools of program design and development. Opportunities for theoretical and practical applications in the use of basic techniques are developed through classroom exercises and class projects. +H