Explores topics and practical experience in the world of entrepreneurial marketing. Uses key marketing frameworks with the goal of creating a flexible, customer-centric marketing program for a new venture. Explains how to view the customer engagement experience through the eyes of the target market to effectively build a sustainable brand. Describes the journey entrepreneurs undertake before, during, and after launching a start-up.
Prerequisites: ENG111, OAT151, ENT131W, ENT230