GRA2177 - Corporate Branding and Identity GRA2177 - Corporate Branding and Identity Students will explore the interaction between the visual identity of a brand (logo, color scheme, packaging, etc.) and the company/product/service the brand represents and how they both interact with consumers and other stakeholders. While the course will emphasize visual aspects of branding, various non-tangible aspects of brands like consumer experience, product support, ease of use, attitudes of employees, and past histories can affect the value of a brand will be examined. Students will develop a corporate identity from an interview with a client about the client’s need to a fully-realized corporate branding manual. Terms Classification: Parallel